The Latest Printers Epson L100 and L200

Latest Epson Printers L100 and L200 printer is ready to invade the domestic industrial market. Products that are specifically present in Indonesia is targeting a market share of home-based and school children or students by 60 percent.



"This product is designed specifically to Indonesia and the first market in the world market.

Comparison of L100 and L200 target market is 40 and 60 percent, "said Rizwan Li, Product Manager of Epson Indonesia, interrupted Epson's 10-year celebration event for Indonesia on Friday (10/15/2010).



Described by Rizwan, the latest Epson printers are targeting 40 percent of the corporation as well as SOHO (Small Office Home Office), where the segmentation of the L100 or L200 is suitable for printing office documents or reports of small-scale enterprise.

image from http://www-printer.blogspot.com/

A larger portion, which is about 60 percent intended to market the school children or college students and home users. Designed specifically for the Indonesian market, L100 (Single Function Printer) and L200 (Multi Function Printer) to present Epson Original Ink Tanks feature that helps users increase productivity and save on printing costs.



Both the printer comes with a set of ink with black ink 1 bottle (70ml) that can print 4000 pages of documents, as well as 3 bottles of color ink cartridges that can print 6500 pages of documents in color. L100 worth around USD 129 (approximately USD 1.1 million), while the L200 in the range of USD 169 (USD 1.5 million).



Meanwhile Husni Nurdin, Deputy Country Manager Indonesia Epson claims for dog category matrix, Epson is still the ruler of Indonesia with a market share of 90 percent in 2010. As for the position of Epson Ink Jet printers themselves are in second position with 27 percent market share.