Finally Tim Cook is set to be Apple's CEO

Finally Tim Cook is set to be Apple's CEO. This happens because the decision of Steve Jobs resigned his position as CEO and chairman at the company chose to become the greatest technology in the world.



Many questions arise in line with rising Tim Cook who previously served as COO of Apple. Was able to replace Cook Jobs, both professionally and personal charisma? Can Cook defend Apple as a leader in innovation?



Many people assume, Cook would have made Apple remains profitable. However, in a matter of personal charisma, Cook certainly can not replace Jobs. Many were unsure of the ability to maintain Apple's Cook in the long run, especially in terms of innovation.



Assumption is true? To be able to assess it, it's good to know personally Cook deeper and look back at the history of his career at Apple and the previous work, IBM and Compaq.

Cook is the man who will be a football fanatic. It stems from Robertsdale, Alabama, United States, the second son of three brothers. His family is known as local celebrities and local residents consider that the Cook family very well.



During high school, Cook won the second best achievement as a student of 178 students. He graduated in 1978, was selected as President of the National Honor Society and given the title of "most studious" in the yearbook is published.



He received a bachelor's degree at Auburn in the field of industrial engineering in 1982. After that, he received an MBA from Duke University in 1988. Cook technology career began when the computer revolution was in progress.



Cook began her career in Production and Distribution Division of IBM, survived for 12 years. After that, he moved to the Industrial Intelligent in 1994. That's when he developed a reputation as a reliable employee in the operation.



In 1997, Cook moved to Compaq. He serves as vice president of worldwide materials. However, Cook only lasted for six months at the company based in Houston. Later, in 1998, he moved to Apple.



At Apple, Cook had a major role in advancing. In his hands, Apple originally had a fiscal loss of $ 1 billion in 1997 turned into a company that is fiscally profitable in 1998.



Cook also had a role in simplifying the production process, reducing the number of distributors and resellers, as well as spread some of the production process. This move reaped success. Gross margins that existed at position 19 percent in 1997 rose to 25 percent in 1998 and jumped to 39.4 percent in fiscal.



In 2000, Cook became head of global sales in 2004 and believed to lead the Mac division. In 2005, he began to become COO of Apple.

Cook is known as a genius and the operational staff able to prepare a strategic move. Cook is known as a confidant of Jobs. Jobs assess, he and Cook share a common vision in building Apple. When Jobs had surgery and medical care, Cook believed to replace its function as a CEO.



Since the beginning of entrance to Apple, Jobs and Cook have a match. Both are also complementary. Jobs famous if temperamental and can dismiss an employee on the spot, Cook was known as a humble and soft-spoken. In the eyes of employees, Cook is also well known. Employees judge, Cook did not just know what he did, but also know exactly what will be done by someone else.



About his capacity as CEO, Cook did not prove it. However, cases in which the COO of Apple rose to the CEO is not the first time. Former Intel CEO Craig Barrett also became COO in advance.



Among the many doubts, with a history of Cook's career and travels at Apple, the tones are optimistic and confident leadership Cook will appear. Askok Khumar of Ronald & Renshaw told the Financial Post on Thursday (25 / 8 / 2011), says, "From the perspective of succession, Apple had no other candidate better. He has a track record to back up."



With the help of other Apple officials, such as Jonathan Ive of the design, in addition to many doubts, many also believe Apple will still run fine.